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Why I not recommend You to Implement AMP in your Website

Technology is going more advanced by day by day. Everything is going to be advance to provide a great facility to internet users. As we see that at very beginning web pages or developed only in HTML then its developed and comes CSS, PHP and many other advance platforms to make web pages more beautiful. But here I am not going to describe all these platforms I straight forward go to AMP which is recently released by Google. It has many advantages but it also has some major disadvantages which are listed below;

Major Disavantages of Implementing AMP in to Website

Disappearing links (and ad revenue)

One of the issues with the AMP idea is that content constructed using AMP is served up through a store on Google's server as opposed to really connecting to the first page on a distributer's site. This implies the peruser is investing more energy in Google's site and will see Google promoting instead of any paid publicizing on the substance supplier's site. More cash for Google, less cash for the genuine substance maker. Just last month, Google stated that it is working on fixing this problem so that linked pages will appear under the original publisher’s URL.

Less control of your design

In AMP pages you also lose your control to your custom web design. 

Less analytics and more work

Despite the fact that AMP works with Google Analytics, you need to utilize an alternate tag, which can be very tedious. On the off chance that you do exclude the new tag, you pass up a huge amount of investigation data.

In addition, AMP isn't especially simple with regards to establishment. You essentially need to do all the coding physically. This puts you before a problem: either structure your site the manner in which you need it and the manner in which it will change over, and set it up for AMP later, — or slight transformation and feel and make it an AMP site from the begin.

Less control of your content

Since AMP is a stripped-down form of your unique substance, you are at Google's benevolence with regards to how (and regardless of whether) your substance is really shown. You surrender the general styling of your page as a byproduct of an actually speedy download. On the off chance that your webpage includes a great deal of video, AMP would not be that helpful for you as the download time would basically continue as before.

Harder to spot “fake news” stories

With increasingly more accentuation being set on the harming impacts of phony news, AMP makes it significantly harder for perusers to detect these sorts of stories. Since AMP strips content down to the stripped down and has everything inside Google's server, everything begins to resemble the other alike. This implies you can have counterfeit articles and phishing misleading content stories seem acceptable next to authentic news.


Taking everything into account, while we would all be able to concur on the way that a quicker portable web experience is better for everyone — especially since most of web surfing is presently done by means of mobile — the expenses of actualizing AMP may simply be excessively high. On the off chance that you have a very much planned responsive site with advanced pictures and video, you truly don't have to stress over AMP.
As a result of AMP implementation, most web surfers won’t ever leave Google, since everything they search for will be served to them on Google’s “portal”. This is not really a “web” of interconnected websites anymore, but a centralized dystopia.

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