Reader Digest Magazine
Reader’s Digest is an American general-interest family magazine, published ten times a year. Formerly based in Chappaqua, New York, it now has its headquarters in New York City. The magazine was founded in 1922, by DeWitt Wallace and Lila Bell Wallace. For many years, Reader’s Digest was the best-selling consumer magazine in the United States, losing the distinction in 2009 to Better Homes and Gardens. According to Mediamark Research (2006), it reaches more readers with household incomes of $100,000+ than Fortune, The Wall Street Journal, Business Week and Inc. combined.[2]
Global editions of Reader’s Digest reach an additional 40 million people in more than 70 countries, with 49 editions in 21 languages. It is believed that the printing system MEPS was used to achieve this multi language translation. It has a global circulation of 10.5 million, making it the largest paid circulation magazine in the world. It is also published in Braille, digital, audio, and a version in large type called Reader’s Digest Large Print. The magazine is compact, with its pages roughly half the size of most American magazines’. Hence, in the summer of 2005, the U.S. edition adopted the slogan: “America in your pocket.” In January 2008, it was changed to: “Life well shared.”
There are different types of Edition are published by “READER DIGEST” as follow
Arabic editions
The first Reader’s Digest publication in the Arab World was printed in Egypt in September 1943.[27] The license was eventually terminated.
The second effort and the first Reader’s Digest franchise agreement was negotiated through the efforts of Frederick Pittera, in 1976, an American entrepreneur, who sold the idea to Lebanon‘s former Foreign Minister, Lucien Dahdah, then son-in-law of Suleiman Frangieh, President of Lebanon. Dahdah partnered with Ghassan Tueni (former Lebanon Ambassador to the United Nations, and publisher of Al Nahar newspaper, Beirut) in publishing Reader’s Digest in the Arabic language. It was printed in Cairo for distribution throughout the Arab world under title Al-Mukhtar. In format, Al-Mukhtar was the same as the U.S. edition with 75% of the editorial content. Philip Hitti, Chairman of Princeton University‘s Department of Oriental Languages and a team of Arabic advisers counseled on what would be of interest to Arabic readers. The publication of Al-Mukhtar was terminated by Reader’s Digest in April 1993.
Canadian edition
The Canadian edition first appeared in July 1947 in French and in February 1948 in English, and today the vast majority of it is Canadian content. All major articles in the August 2005 edition and most of the minor articles were selected from locally produced articles that matched the Digest style. There is usually at least one major American article in most issues.
“Life’s Like That” is the Canadian name of “Life in These United States.” All other titles are taken from the American publication. Recent “That’s Outrageous” articles have been using editorials from the Calgary Sun.
Under new management—the new editor is Robert Goyette—the Canadian edition continues to publish.
Indian edition
The Indian edition was first published in 1954. Its circulation then was 40,000 copies. It was published for many years by the Tata Group of companies. Today, the magazine is published in India by Living Media India Ltd,[28] and sold over 600,000 copies monthly in 2008. It prints Indian and international articles.[28] According to the Indian Readership Survey Round II of 2009, the readership for Reader’s Digest is 3.94 million, second only to India Today at 5.62 million.[28] The India edition Chief Executive Officer is Ashish Bagga. The India Editor is Sanghamitra Chakraborty.[29]
Australian edition
Reader’s Digest Australia today has an any issue readership of 1.5 million (according to Nielsen) and a circulation of over 200,000. The magazine has a guaranteed audience with a 90% subscription rate. The editorial director is Lynn Lewis.
With a readership of 299,000 per month Reader’s Digest remains a firm favourite magazine for New Zealanders. This magazine circulates approximately 50,000 copies per month.
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